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Digital Associates has divided the benefits of our innovation into two segments, being the macro benefits for Thailand as a country, and the micro benefits for each of the industry or individual clients that we serve.

  • Macro Benefits  (View detail)
      The major benefits for our country as a whole are:

      1. Provide the country with accurate, comprehensive, and timely media intelligence on the advertising, music and copyright & syndication topics. Competitive intelligence is necessary in order for each of the industry to grow, both creatively and financially.
      2. Using our copyrighted technology, the auditing information can be trusted with the highest degree of confidence. With confidence in the market, investment from the private sector both domestic and foreign will ultimately grow. A higher expenditure on advertisement will be distributed to the country.
      3. A new systematic way to find for new music and advertisement knowledge in the media and record industry will lead to a more intelligent, capable group of entrepreneurs and investors.
      4. Develop the market in terms of royalty collection, and give the creative citizens the return or their intellectual properties they have never received to its potential. This will, in return, encourage them to come up with more innovative and original ideas.
      5. Our information will also be shared publicly to various education institutions, to develop the human resource necessary to become the foundation of the record and advertising industry.
      6. With internally developed product, the digital divide between Thailand and the developed countries will be reduced.
      7. A centralized data for the music and advertisement industry will allow the public to easily promote our intellectual property to other foreign countries. A nation wide chart, which never before was possible to product can be easily formulated and publicized in foreign mediums. With an already known reputation as one of the central locations where the best advertisements are produced, there can be a readily income of commercial production outsourcing from countries such as Japan. This is a position strategy that has been done by New Zealand and Australia for the movie productions industry.
      8. Encourage foreign budgets in the advertisement and music industry. A necessary requirement for all of the foreign advertisers is to provide them with a third party media audit, a service which was never before possible in radio, and inefficiently done in the past.
      9. Stimulate the domestic information technology market, by announcing a locally developed world class product. With our own intellectual property, it is possible to expand into the Asian region.
      10. Create a competitive environment in the music and advertisement industry by providing accurate market data on the rankings of the music. Charts and awards will in return give feedback on the market needs, stimulate the creativity of the music and advertisement production. Other by-products such as national music awards, will result in a enthusiastic competitive environment.
      11. Become the first centralized organization to systematically collect all of the information for future usage.


  • Micro Benefits  (View detail)
      For each of our client’s purposes, here are the benefits in which they will received upon using our system.

      Internet benefits: Since our system uses the internet technology, it will make the distance seems irrelevant so users can use it, anywhere, at anytime with real time, mission critical information.

      Data Collection Benefits: We will automate the data collection process, which was impossible to do in the past with state of the art facilities for data collection

      Application Service Provider Benefits: here are some of the application service provider benefits that we provide:

      1. Digital Associates already employs skilled technology and statistical engineer thus eliminating the time and considerable expense associated with recruiting, training and retaining IT personnel for each of the companies. With the rapidly changing and increasing complexity of technology, outsourcing the IT needs will eliminate uncertainties.
      2. We have deployed the best of breed products for our customers, so they would get the best detection system, along with the best reporting and datamining system, at a fraction of the cost.
      3. They can deploy with a faster time to market, where all the customer need is a web browser, and an internet connection
      4. We will accept the application ownership risk. IT departments will not have to accept this risk. There will be minimal up front total cost of ownership in terms of hardware and softwares.
      5. Our data center is equipped with the all the necessary equipment to make give it the highest availability time.
      6. ASP systems let a company have a certain prediction of cash flow. We can eliminate the post-implementation software related expenditures, version upgrades, etc.
      7. An improved internal efficiency where a company focuses on core competencies / strategic objectives, rather than collecting and implementing the system results from technology outsourcing.

      Market Intelligence benefits: We will aid the players in the industry make smart decision by eliminating old beliefs and biases and place it with facts because true ideas should be verifiable. They can align and focus their organization base on business objectives, set and communicate goals, establish KPIs, and continuously measure performance, learn the true costs and benefits of your decision before you make them, cut the time you spend on collecting data to planning and budgeting. Performance scorecarding can also be implemented, where companies can communicate corporate strategy, link it to financial and operational plans, and measure the right metrics to support progress against corporate goals.

      Vertical Industry benefits
      We have divided the benefits for our services into each customer groups as follows:

      Record companies: A&R (Artists and Repertoire)
      • Find new talents. Scouting can be done in every radio stations across the country. With the: New releases, Future Hits algorithm, highest climber weekly hits, or chart function to optimize the time spent on scouting.
      • Lure old talents. Use information to immediately find out who has the highest air play in the country vs. the dollars spent into getting him into the record company.
      • Find up and coming market trend to find the best types of artists. Determine factors correlating to airplay such as age, sex, education, genre of music, along with what genre, tempo, mood, etc., what old songs to re-record, or mix into the songs.
      • Find the best people to work with the artists, and who has the best success records of making hits for the type of music the artist plays, such as MV creation, producers, lyricists, composer, recording studio.
      • Invest in the artist on a validation basis and use information to find resources and persuade the management to invest accordingly.

      Promotional companies or departments
      • Form a master plan of how to radio and TV promote an artist, using verifiable information and see where the likeliest radio or TV stations to play their music are.
      • Monitor the promotional plans for the artists, and know if the songs are being played or not. If the airplay promotional plan does not go according to plan, an action can be taken on a day-to-day basis, instead of waiting until the end of the campaign, after the sales. Overall, see the WHO, WHAT, HOW MUCH, WHEN, and WHERE the music are being played.
      • Do a competitive analysis of your competitors.
      • Use these information to measure the success of each individual radio promoter, and judge the performance accordingly.

      Artist Development & Product Development company or departments
      • Come out with a strategy to best fit the artists in which genre, tempo and see what is going to be the best selling, and differentiating point for the artist.
      • Be able to pin-point exactly how an artist is doing, when compared to the money spent on promotion, and know exactly the value of an artist and decide to further promote him, the contract prices of the artist.
      • Determine the proper payment that is needed from the performance rights associations. The highest possible income from the music business is from the usage of the song
      • Deal with the distribution department: music label distribution, mass marketing retailers, e-tailers, local stores, internet music.

      Publicity Department.
      • Use fact based information to create publicity. Analytical buyers consisting of more than half of the people like to use fact when judging whether or not to purchase a product. Top 40 is the easiest form of fact-based information to promote in newspaper, magazine, radio, and TV.

      Label Liaison
      • Use fact based information to get the right records to the right distribution points.
      • Bargain with the store to get the artist albums on the best point of sales location.

      Record label’s management
      • These information can aid all of management primary strategy decision such as setting a goal for radio airplay, competitive analysis, cost reductions, increasing the organization’s efficiency, identifying performance patterns. An immediate benefit is that anyone in the organization can adopt the solution with little or no IT skills at all. The software is own and managed by the end user almost completely, which has saved us time, money, and truly created a value and a culture of business performance management throughout the company. It is a fact based information for everyday important decision making, with a minimal cost for market research.

      Radio Stations
      • The single most predominant programming element of a station and the primary reason why listeners tune in, where music is a key driver (No more than 20% of the audience in any market is interested in talk radio (usually even less). The core differentiation strategy can be implemented by finding out what your competitors are doing, if there is a gap that is not served, fulfill the customer expectation, and create an identity.
      • Record company relationship: Provide a report of how much the radio stations have played the record company’s songs. On a day to day basis.
      • Corporate Positioning Strategy: Make strategy using information from other stations in terms of day parts, CRG ratio, and 70 other music reports.

      Advertisement Agencies and Large corporations (Top 500 advertisers).
      • Advertisement Verification: To verify that advertisements are aired when they were supposed to (spot checking). Ads are categorized by advertiser, brand, market sector, media type, date, country, end line, ad agency, production company, director and a brief description of the ad.
      • Competitive Analysis: Track and monitor digital copies of new radio and TV ads by competitors shortly after they aired the second time.

     
     
    		 
    		 
         
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