IW FOR MUSIC
WE MONITOR EVERY SECOND
Intensive Watch for Music is a real time radio airplay monitoring system that operates nationwide. The collected data can then be generated into up to 80 reports that provide a variety of analytical information for various business such as:
Reports can be customizable according to department. For instance, Intensive Watch’s Climber and Artist Chart can be used by A&R departments to indentify new and outstanding artists that are quickly gaining in popularity.
Intensive Watch enables promoters to track the effectiveness of promotions and marketing events and determine impact on an artist’s popularity and ranking.
The return of unsold artist related products (such as CD’s, posters, etc) to Music Houses is a normal practice. With Intensive Watch’s analytical tools and reports, an accurate forecast of demand is possible allowing for the elimination of overstocking. Reports such as Climber, Music Chart and Songs per Day are valuable tools to determine an artist’s popularity.
Intensive Watch can help organizers determine the best dates for events and concerts. The station airplay report can be used to determine when an artist’s popularity is peaking, providing organizers the ability to determine whether an event, such as a concert, can be used to further boost popularity.
Intensive Watch’s reports provide managers with metrics that can be used to determine an artist’s popularity. This allows managers to adjust marketing and promotional events to generate the most publicity for an artist.
Reports generated by Intensive Watch identify which songs are being played for the first time on radio stations, which are not being played and how many times they are being played during a period.